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Is anybody listening?
Author(s) -
Davison Peter
Publication year - 1997
Publication title -
learned publishing
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/09531519750147094
Subject(s) - active listening , marketing , computer science , business , advertising , sociology , telecommunications , communication
Proposes for Asian customers a supplement to the conventional Western model of marketing by placing relationships at the centre and emphasising systems and attitudes.