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A medical journal's beta site: experimentation at NEJM
Author(s) -
ANDERSON Kent R.,
NUGENT Jean
Publication year - 2007
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/095315107x204058
Subject(s) - computer science , norm (philosophy) , web site , value (mathematics) , natural (archaeology) , world wide web , the internet , political science , machine learning , law , archaeology , history
When continuous development becomes the norm on the social web, finding a way to put forward new development ideas to your audience and get their feedback at an early stage is the natural result. This article discusses how one major medical journal created a ‘beta’ site to support new online development and gather user feedback, speeding development initiatives and creating intrinsic value in the experimental environment. The goals of the site, organization of the teams, and practical and brand benefits are discussed.