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The healthcare advertising landscape
Author(s) -
BRUNELLE Bette,
RICHARD Chuck
Publication year - 2007
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/095315107779490643
Subject(s) - position (finance) , publishing , advertising , business , health care , healthcare industry , marketing , political science , economics , economic growth , finance , law
A survey of the various categories of advertising spend in the United States in the healthcare market is reported upon and the position of the publishing industry within that is described.