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Ask and they shall deceive: how what we ask drives what they tell us, and why it's mostly useless
Author(s) -
Anderson Kent
Publication year - 2006
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/095315106777877557
Subject(s) - ask price , focus (optics) , psychology , internet privacy , computer science , business , physics , finance , optics
The author describes his experience of market research through surveys and focus groups. He proposes that both techniques are seriously flawed and offers a neurophysiological explanation of why that should be so.