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Author(s) -
Jackson Paul
Publication year - 2004
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/0953151042321725
Subject(s) - structuring , portfolio , publishing , product (mathematics) , profit (economics) , business , management , public relations , political science , economics , law , geometry , mathematics , finance , microeconomics
The Institution of Electrical Engineers (IEE) has changed its approach to member publications over a two‐year period with an increased focus on understanding the needs of its broad membership and structuring its portfolio of magazines and websites to meet members' needs and complement the organization's research publications. The process of market research and product development is outlined in this article and the resulting combination of online and print products described. The products have been well received by IEE members and the wider community and have been recognized within the publishing industry with important awards in the business‐to‐business and not‐for‐profit sectors.