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Scholarly communication in the digital environment: what do authors want?
Author(s) -
Rowlands Ian,
Nicholas Dave,
Huntington Paul
Publication year - 2004
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/0953151042321680
Subject(s) - publication , audience measurement , perception , public relations , scale (ratio) , political science , open access journal , internet privacy , psychology , business , computer science , advertising , geography , law , medline , cartography , neuroscience , scopus
This article reports on a large‐scale international survey of authors' perception and experience of the journals system conducted by ciber in association with National Opinion Polls (NOP). It explores the factors that inform authors' decisions where to publish and, in particular, which groups of readers they perceive to be most important. It probes readership behaviour and the values that underlie authors' attitudes towards copyright and emerging business models, notably open access. It is concluded that many aspects of author behaviour are highly conservative and that a significant shift towards open access is, in the short to medium term, highly unlikely.