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Comparing print and online readership: matching perception to reality across media
Author(s) -
Anderson Kent R.
Publication year - 2004
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/0953151042321671
Subject(s) - audience measurement , perception , publishing , matching (statistics) , print media , media studies , advertising , computer science , multimedia , sociology , political science , psychology , business , mathematics , law , statistics , neuroscience , newspaper
Comparing the print and online readership is possible, and these comparisons can have dramatic effects on editorial and publishing perceptions. This article outlines the technique used at The New England Journal of Medicine, and discusses some of the ramifications.