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The economics of scholarly journals: a case study on a society‐published journal
Author(s) -
Ha Louisa
Publication year - 2003
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/095315103322110987
Subject(s) - publishing , dilemma , journalism , scholarly communication , public relations , media studies , political science , sociology , library science , law , computer science , philosophy , epistemology
This article re‐examines the economics of publishing scholarly journals and illustrates the dilemma of publisher identity and publication format with a case study of the Association for Education in Journalism and Mass Communication's Media Management and Economics division. The study investigates the perceived interest and demand for a society‐published journal for the field of media management and economics and the preferred format for that journal – print or online. Results showed a divided opinion on the support of a society‐published journal and no consideration of the benefits or harms of journal publishing to the society. The print journal, though a desirable format for authors, is deemed uneconomical. The online journal is viewed as a feasible publication outlet, but its status as a prestigious journal is doubtful. Applications of scholarly journal publishing and economic models to the case are discussed.