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There is no such thing as a product
Author(s) -
Dryburgh Alastair
Publication year - 2002
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/09531510252848872
Subject(s) - profitability index , product (mathematics) , business , marketing , commerce , computer science , finance , mathematics , geometry
How do you manage, or even think seriously about, profitability in an online business? Traditionally you tracked profitability by product, but in the online world this may simply not be possible. The article looks at why this is so, and how the same factors which create the problem also create new opportunities.