Premium
Web strategies for professional publishers: developing an information services portal
Author(s) -
Klein Donald C.
Publication year - 2000
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/09531510050145399
Subject(s) - the internet , world wide web , process (computing) , business , information society , business model , computer science , knowledge management , marketing , political science , law , operating system
ABSTRACT This paper examines how the free distribution of electronic information on the internet is rapidly changing the commercial environment for small to medium‐sized print publishers, and suggests some recommendations for publishers in the process of establishing their own web strategies. It begins by addressing the concept of the ‘network economy’ and the way in which electronic networks have changed the fundamental economics of many businesses. It then suggests seven recommendations for learned and professional society publishers adapting their own business models to the web, highlighting the need to differentiate print from electronic products by building an electronic information services portal for current members and subscribers.