Open AccessSocial Credibility: Trust Formation in Social Commerce
Author(s) -
Lena Cavusoglu,
Deniz Atik
Publication year - 2021
Publication title -
journal of the association for consumer research
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2378-1823
pISSN - 2378-1815
DOI - 10.1086/716068
Subject(s) - credibility , social commerce , source credibility , homophily , reputation , social media , business , e commerce , social exchange theory , marketing , advertising , psychology , social psychology , sociology , political science , social science , law
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