Open AccessTogether We Stand: The Solidarity Effect of Personized Sellers on Essential Workers
Author(s) -
Katina Kulow,
Kara Bentley,
Priyali Rajagopal
Publication year - 2020
Publication title -
journal of the association for consumer research
Language(s) - English
Resource type - Journals
eISSN - 2378-1823
pISSN - 2378-1815
DOI - 10.1086/711731
Subject(s) - solidarity , feeling , covid-19 , purchasing , pandemic , business , salient , worry , marketing , psychology , social psychology , political science , politics , anxiety , medicine , disease , pathology , psychiatry , infectious disease (medical specialty) , law
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