Open AccessInvestigation of Factors That Influence Public Librarians’ Social Media Use for Marketing Purposes: An Adoption of the Technology Acceptance Model and Theory of Planned Behavior
Author(s) -
Soohyung Joo,
Namjoo Choi,
Lindsey Harper
Publication year - 2019
Publication title -
the library quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.974
H-Index - 38
eISSN - 1549-652X
pISSN - 0024-2519
DOI - 10.1086/702198
Subject(s) - theory of planned behavior , social media , technology acceptance model , control (management) , psychology , social marketing , marketing , usability , social influence , social psychology , public relations , business , political science , computer science , human–computer interaction , artificial intelligence , law
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