Open AccessTrends in Consumer Behavior Literature: A Content Analysis
Author(s) -
James G. Helgeson,
E. Alan Kluge,
John Mager,
Cheri Taylor
Publication year - 1984
Publication title -
journal of consumer research
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 8.916
H-Index - 179
eISSN - 1537-5277
pISSN - 0093-5301
DOI - 10.1086/208985
Subject(s) - consumer behaviour , key (lock) , content (measure theory) , psychology , content analysis , marketing , advertising , computer science , social psychology , sociology , business , social science , mathematics , mathematical analysis , computer security
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