Open AccessNew Strategic Role for HR: Leading the Employer-Branding Process
Author(s) -
Wayne F. Cascio,
Brooke Z. Graham
Publication year - 2016
Publication title -
organization management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.258
H-Index - 16
eISSN - 2753-8567
pISSN - 1541-6518
DOI - 10.1080/15416518.2016.1244640
Subject(s) - competitor analysis , business , employer branding , process (computing) , order (exchange) , marketing , work (physics) , human resource management , set (abstract data type) , human resources , public relations , action (physics) , knowledge management , management , political science , economics , computer science , engineering , new product development , product management , operating system , mechanical engineering , physics , finance , quantum mechanics , programming language
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