Open AccessA Survey of 15 Years of Data-Driven Persona Development
Author(s) -
Joni Salminen,
Kathleen Guan,
Soongyo Jung,
Bernard J. Jansen
Publication year - 2021
Publication title -
international journal of human-computer interaction
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.687
H-Index - 67
eISSN - 1532-7590
pISSN - 1044-7318
DOI - 10.1080/10447318.2021.1908670
Subject(s) - persona , popularity , data science , computer science , survey data collection , demographics , diversification (marketing strategy) , analytics , world wide web , human–computer interaction , business , sociology , psychology , marketing , mathematics , statistics , social psychology , demography
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