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SUBLIMINAL ADVERTISING OF ALCOHOL ON TELEVISION
Author(s) -
GROVE J.C.
Publication year - 1984
Publication title -
australian alcohol/drug review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.018
H-Index - 74
eISSN - 1465-3362
pISSN - 0726-4550
DOI - 10.1080/09595238480000341
Subject(s) - subliminal stimuli , advertising , alcohol consumption , alcohol advertising , consumption (sociology) , psychology , alcohol , social psychology , business , art , aesthetics , biochemistry , chemistry
Controversy has existed for many years over the effects of alcohol beverage advertising on alcohol consumption. Little research has been carried out on the effects of subliminal advertising and consumer behaviour. It may be possible that some of the messages presented in televised alcohol advertisements could act as subliminal stimuli. The positioning of alcohol beverage advertisements during or after alcohol incidences in televised programmes may have an interactive effect. The young because of the time spent watching television are a particularly vulnerable group.