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A pilot study of a computer‐assisted cell‐phone interview (CACI) methodology to survey respondents in households without telephones about alcohol use
Author(s) -
WILKINS CHRIS,
CASSWELL SALLY,
BARNES HELEN MOEWAKA,
PLEDGER MEGAN
Publication year - 2003
Publication title -
drug and alcohol review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.018
H-Index - 74
eISSN - 1465-3362
pISSN - 0959-5236
DOI - 10.1080/09595230100100651
Subject(s) - landline , phone , telephone survey , telephone interview , sample (material) , population , alcohol consumption , telephone network , survey methodology , telephone number , business , psychology , advertising , medicine , telecommunications , alcohol , engineering , environmental health , computer science , sociology , social science , linguistics , chemistry , biochemistry , computer network , chromatography , pathology , philosophy
An intrinsic drawback with the use of a computer‐assisted telephone interview (CATI) survey methodology is that people who live in households without a connected landline telephone are excluded from the survey sample. This paper presents a pilot of the feasibility of a computer‐assisted cell‐phone interview (CACI) methodology designed to survey people living in households without a telephone about alcohol use and be compatible with a larger telephone based alcohol sample. The CACI method was found to be an efficient and cost competitive method to reach non‐telephone households. Telephone ownership was found to make a difference to the typical occasion amount of alcohol consumed, with respondents from households without telephones drinking significantly more than those with telephones even when consumption levels were controlled for socio‐economic status. Although high levels of telephone ownership in the general population mean these differences may not have any impact on population alcohol measures they may be important in sub‐populations where telephone ownership is lower.