Open AccessThe impact of physical book displays on business e-book use
Author(s) -
Natalia Tingle,
Esta Tovstiadi
Publication year - 2016
Publication title -
journal of business and finance librarianship
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.348
H-Index - 15
eISSN - 1547-0644
pISSN - 0896-3568
DOI - 10.1080/08963568.2015.1110230
Subject(s) - visibility , advertising , affect (linguistics) , computer science , computer graphics (images) , business , art , sociology , optics , physics , communication
This study examined the effectiveness of a physical display for increasing use of business e-books. The authors created three topical displays and compared the average use of the display titles to the average use of titles in the general collection. The overall rate of use for display e-books (12.3%) was lower than the average rate of use for nondisplay e-books (14.4%), suggesting that displays are not effective tools for increasing business e-book use. However, one display had a significantly higher average rate of e-book use (26.6%), suggesting that factors other than visibility may affect e-book use.
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