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Key influences on motivations for utility cycling (cycling for transport to and from places)
Author(s) -
Heesch Kristiann C.,
Sahlqvist Shan
Publication year - 2013
Publication title -
health promotion journal of australia
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.515
H-Index - 32
eISSN - 2201-1617
pISSN - 1036-1073
DOI - 10.1071/he13062
Subject(s) - cycling , recreation , work (physics) , transport engineering , destinations , trips architecture , attractiveness , travel behavior , marketing , public transport , tourism , business , engineering , geography , psychology , ecology , mechanical engineering , archaeology , psychoanalysis , biology
Issue addressed Although increases in cycling in Brisbane are encouraging, bicycle mode share to work (the proportion of people travelling to work by bicycle) in the state of Queensland remains low. The aim of this qualitative study was to draw upon the lived experiences of Queensland cyclists to understand the main motivators for utility cycling (cycling as a means to get to and from places) and compare motivators between utility cyclists (those who cycle for utility as well as for recreation) and non‐utility cyclists (those who cycle only for recreation). Methods For an online survey, members of a bicycle group (831 utility cyclists and 931 non‐utility cyclists, aged 18–90 years) were asked to describe, unprompted, what would motivate them to engage in utility cycling (more often). Responses were coded into themes within four levels of an ecological model. Results Within an ecological model, built environment influences on motivation were grouped according to whether they related to appeal (safety), convenience (accessibility) or attractiveness (more amenities) and included adequate infrastructure for short trips, bikeway connectivity, end‐of‐trip facilities at public locations and easy and safe bicycle access to destinations outside of cities. A key social‐cultural influence related to improved interactions among different road users. Conclusions The built and social‐cultural environments need to be more supportive of utility cycling before even current utility and non‐utility cyclists will be motivated to engage (more often) in utility cycling. So what? Additional government strategies and more and better infrastructure that support utility cycling beyond commuter cycling may encourage a utility cycling culture.