Premium
Impact on community organisations that partnered with the Act‐Belong‐Commit mental health promotion campaign
Author(s) -
Jalleh Geoffrey,
AnwarMcHenry Julia,
Donovan Robert J.,
Laws Amberlee
Publication year - 2013
Publication title -
health promotion journal of australia
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.515
H-Index - 32
eISSN - 2201-1617
pISSN - 1036-1073
DOI - 10.1071/he12909
Subject(s) - commit , public relations , general partnership , mental health , promotion (chess) , publicity , health promotion , business , public health , political science , medicine , nursing , marketing , finance , database , psychiatry , politics , computer science , law
Issue addressed A primary aim of the pilot phase of the Act‐Belong‐Commit mental health promotion campaign was to form partnerships with community organisations. As a component of the broader campaign strategy, collaborating organisations promoted their activities under the Act‐Belong‐Commit banner in exchange for resources, promotional opportunities and capacity building in event management and funding. Methods The impact of the Act‐Belong‐Commit campaign on the capacity and activities of collaborating organisations during the pilot phase was evaluated using self‐completed mail surveys in 2006 and 2008. Results Collaboration with the campaign had a positive impact on community organisations' capacity, including staff expertise, media publicity and funding applications. Collaborating organisations had strong positive perceptions of Act‐Belong‐Commit officers and all expressed a willingness to collaborate in future events and activities. Conclusions The partnership model used during the pilot phase of the Act‐Belong‐Commit campaign was successful in creating mutually beneficial exchanges with collaborating organisations. So what? Community partnerships are necessary for the effective delivery of mental health promotion campaigns at a local level. Successful partnerships involve the provision of real and valuable benefits to collaborating organisations in return for their cooperation in promoting health messages.