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Exploring the feasibility and acceptability of using Internet technology to promote physical activity within a defined community
Author(s) -
Marshall Alison L.,
Eakin Elizabeth G.,
Leslie Eva R.,
Owen Neville
Publication year - 2005
Publication title -
health promotion journal of australia
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.515
H-Index - 32
eISSN - 2201-1617
pISSN - 1036-1073
DOI - 10.1071/he05082
Subject(s) - the internet , physical activity , online community , medicine , public health , internet privacy , psychology , gerontology , world wide web , physical therapy , nursing , computer science
Issue addressed To explore the feasibility of using the Internet and e‐mail to promote physical activity in a defined community. Methods An online survey was conducted through a community‐based Internet Service Provider (ISP). ISP clients were recruited via electronic newsletter and direct e‐mail. Data were collected on preferred sources of assistance for physical activity advice and stage of motivational readiness for physical activity. Results Valid surveys were completed by 797 (9% response rate). Participants were: 55% men; 56% aged >45 years; 57% worked full time; mean BMI was 28±8. Thirty‐six per cent were in the early stages of motivational readiness for physical activity. More than 70% were somewhat to extremely interested in having access to a physical activity website. Conclusion Promoting physical activity via the Internet and e‐mail is feasible and appealing to some people. Expanding the reach, appeal and use of this technology to deliver physical activity programs will be a challenge. So what? The use of new communication media (Internet and e‐mail) is a feasible way to connect with adults in the community. The effectiveness of these media as a means to promote physical activity to community members should be explored.