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10,000 Steps Rockhampton: Establishing a multi‐strategy physical activity promotion project in a community
Author(s) -
Brown Wendy J.,
Eakin Elizabeth,
Mummery Kerry,
Trost Stewart G.
Publication year - 2003
Publication title -
health promotion journal of australia
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.515
H-Index - 32
eISSN - 2201-1617
pISSN - 1036-1073
DOI - 10.1071/he03095
Subject(s) - population health , project commissioning , promotion (chess) , publishing , health promotion , health economics , physical activity , community health , public relations , business , medicine , public health , nursing , political science , physical therapy , politics , law
Issues addressed To describe the process of developing an innovative, multi‐strategy community‐based physical o activity (PA) intervention project. Method Project development utilised key informant discussions, a nominal group process and researcher and community discussions to identify the target community and to develop the proposed intervention and evaluation strategies. Results Five strategies with a central co‐ordinating theme of ‘10,000 steps a day’ were identified as being ‘best buys’ for the promotion of P in the selected community. They were: 1) a local media campaign; 2) promotion A of PA through the general practice setting and other health services; 3) improving social support for PA among disadvantaged groups; 4) policy and environmental approaches; and 5) establishment of a fund to support small, community‐led PA promotion initiatives. Conclusion The development of multi‐strategy, community‐based health promotion projects based on evidencebased ‘best buys’, but with promotion of community ownership, can be a complex process. To our knowledge, the concurrent trialing of several interventions with an innovative core component focusing on pedometers and the ‘10,000 steps’ PA recommendation has not previously been attempted in a community‐based PA intervention.