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Corporate strategy revisited: a view from complexity theory
Author(s) -
Caldart Adrián Atilio,
Ricart Joan Enric
Publication year - 2004
Publication title -
european management review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.784
H-Index - 32
eISSN - 1740-4762
pISSN - 1740-4754
DOI - 10.1057/palgrave.emr.1500005
Subject(s) - framing (construction) , business , perspective (graphical) , representation (politics) , corporate governance , strategic management , field (mathematics) , computer science , management science , industrial organization , process management , marketing , management , economics , engineering , political science , artificial intelligence , politics , mathematics , law , pure mathematics , structural engineering
Despite its long tradition and well‐known contributions, corporate strategy research is yet far from being mature. This paper proposes an innovative framework that approaches the field from the theoretical perspective provided by complexity theory. We propose to see the corporate level of the organization as the driver, pacer and framer of the overall firm's evolution process. Drive is provided by the cognitive representation of the corporate fitness landscape that is implicit in the firm's corporate plan. Pacing is a consequence of the kind of strategic initiatives (‘search strategy’) developed by the company. Framing is achieved through the architectural design that the corporate level implements for the firm.