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Strategy viewed from a management fashion perspective
Author(s) -
Clark Timothy
Publication year - 2004
Publication title -
european management review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.784
H-Index - 32
eISSN - 1740-4762
pISSN - 1740-4754
DOI - 10.1057/palgrave.emr.1500004
Subject(s) - perspective (graphical) , strategic management , sociology , inclusion (mineral) , business , management strategy , knowledge management , public relations , marketing , political science , computer science , social science , artificial intelligence , business administration
This article argues for the greater inclusion of external agents within strategy research. Drawing on the emergent management fashion literature, it conceives of these as a group of actors operating within a management fashion‐setting arena. The outputs of this community dominate conceptions of what are deemed legitimate strategic actions. They thus have a critical, if presently neglected, impact on the nature strategy. The roles of the members of the management fashion‐setting community are described and three promising areas of research outlined.