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Achieving results in an after modern context: thoughts on the role of strategizing and organizing
Author(s) -
Løwendahl Bente R.,
Revang Øivind
Publication year - 2004
Publication title -
european management review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.784
H-Index - 32
eISSN - 1740-4762
pISSN - 1740-4754
DOI - 10.1057/palgrave.emr.1500003
Subject(s) - context (archaeology) , psychology , process management , epistemology , sociology , business , knowledge management , cognitive science , management , computer science , philosophy , economics , history , archaeology
In the after modern context, firms have to combine two sets of scarce resources: Competencies and customers. Demanding customers and competent employees enable firms to deliver more services, a higher degree of customization, and more co‐specialized interaction between supplier and customer. Major managerial challenges result, as neither customers nor knowledge workers accept standardized solutions. Yet there are still possibilities for improved value creation through processes of strategizing and organizing.