Open AccessManaging and maintaining corporate reputation and brand identity: Haier Group logo
Author(s) -
Maktoba Omar,
Robert L. Williams
Publication year - 2006
Publication title -
journal of brand management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.784
H-Index - 50
eISSN - 1479-1803
pISSN - 1350-231X
DOI - 10.1057/palgrave.bm.2540270
Subject(s) - employer branding , reputation , reputation management , corporate branding , credibility , business , corporate identity , brand management , corporate communication , logo (programming language) , brand equity , marketing , public relations , identity (music) , product management , corporate governance , new product development , political science , finance , physics , computer science , acoustics , law , programming language
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