Open AccessAquarius advertising revisited: a case becomes an experience
Author(s) -
Kristin Backhaus
Publication year - 2009
Publication title -
organization management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.258
H-Index - 16
eISSN - 2753-8567
pISSN - 1541-6518
DOI - 10.1057/omj.2009.4
Subject(s) - contingency , contingency theory , experiential learning , agency (philosophy) , organizational theory , psychology , marketing , social psychology , business , knowledge management , sociology , computer science , pedagogy , management , economics , epistemology , philosophy , social science
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