Open AccessDigital Marketing for Private Practice: How to Attract New Patients
Author(s) -
Kevin D. StClergy
Publication year - 2019
Publication title -
seminars in hearing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.592
H-Index - 27
eISSN - 1098-8955
pISSN - 0734-0451
DOI - 10.1055/s-0039-1693493
Subject(s) - misinformation , private practice , audiogram , test (biology) , plan (archaeology) , business , public relations , marketing , health care , internet privacy , psychology , medical education , advertising , medicine , hearing loss , computer science , audiology , family medicine , political science , history , paleontology , computer security , archaeology , law , biology
Digital marketing in the hearing profession can be confusing, difficult, and make any private practice owner or manager frustrated with the results they are or are not getting. This article provides a digital marketing plan for getting new patients to contact your office for hearing healthcare services. Patients are confused when researching hearing aids, audiologists, and hearing tests. Some Web sites advertise bypassing licensed professionals, recommending only an online hearing test or an audiogram faxed into their office for the purpose of fitting hearing aids or other technology. We know this system does not take the place of a licensed professional but, Web sites that provide this information are very believable. Practitioners and managers are frustrated and confused by what they should be doing online. Patients continue to find other sources of misinformation before locating an established practice that can help them hear better and get much more out of their hearing healthcare. This article will give each reader a plan for getting results online and attracting new patients to their practice for less money than any other marketing medium available today.