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Evaluación de un Programa Interpretativo para el Personal de la Guardia Costera de U.S.
Author(s) -
Di Mauro Desiree,
Dietz Thomas
Publication year - 2001
Publication title -
conservation biology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.2
H-Index - 222
eISSN - 1523-1739
pISSN - 0888-8892
DOI - 10.1046/j.1523-1739.2001.015003776.x
Subject(s) - endangered species , coast guard , guard (computer science) , psychology , applied psychology , geography , social psychology , medicine , computer science , environmental health , environmental protection , population , programming language
The goal of this research was to measure the effect of a print‐based interpretive program on acceptance by U.S. Coast Guard personnel of an endangered‐species protection program. We used a within‐subjects design to measure changes in eight survey items measuring beliefs about endangered species. There were significant changes in three items. The initial attitude toward endangered species was a strong predictor of subsequent response in a “regression to the mean effect” in which the least change was found in subjects with the highest initial scores on attitude items. Our results suggest that the print‐based program was effective at changing the most highly targeted attitudes, but had little effect on more general attitudes.