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Bringing a perspective of transformative learning to globalized consumption
Author(s) -
O'Sullivan Edmund
Publication year - 2003
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1046/j.1470-6431.2003.00327.x
Subject(s) - transformative learning , perspective (graphical) , globalization , consumption (sociology) , resistance (ecology) , sociology , quality (philosophy) , marketing , economics , business , social science , epistemology , market economy , pedagogy , ecology , philosophy , artificial intelligence , computer science , biology
This article examines the development of market‐driven values and the creation of consumer‐driven lifestyles. It critically examines the effect of market globalization and its creation of negative quality of life indicators. Several resistance movements are given as examples as to how market values are challenged. The movement away from market desires involves a deep change in perspective which is identified as transformative learning.