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Localization – an alternative to corporate‐led globalization
Author(s) -
Lucas Caroline
Publication year - 2003
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1046/j.1470-6431.2003.00317.x
Subject(s) - globalization , process (computing) , nothing , set (abstract data type) , economics , economic globalization , political economy , economic system , business , political science , market economy , computer science , epistemology , philosophy , programming language , operating system
In the aftermath of 11 September, there has been a growing recognition that an increasingly unequal world is not only morally unacceptable but also deeply insecure. This paper defines globalization as economic, corporate‐led globalization, a process that impacts every facet of our life. For illustrative purposes, this paper will briefly examine the role played by the globalization process in exacerbating the gap between rich and poor. It will make the case that, contrary to popular wisdom, there is nothing inevitable about this process. One such alternative is localization – a set of interrelated and self‐reinforcing policies that actively discriminate in favour of the more local, whenever it is feasible and reasonable.