Premium
Shopping orientation segments: exploring differences in store patronage and attitudes toward retail store environments among female apparel consumers
Author(s) -
Moye Letecia N.,
Kincade Doris H.
Publication year - 2003
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1046/j.1470-6431.2003.00260.x
Subject(s) - clothing , advertising , business , marketing , sample (material) , orientation (vector space) , fast fashion , psychology , geography , mathematics , chemistry , geometry , archaeology , chromatography
The purpose of this study was to identify shopping orientation segments for US female consumers. The sample included 151 women, aged 18 years and over. This research examined differences in the segments relative to store patronage preferences (i.e. department, discount, specialty), attitude toward the environment of the store selected as first choice when shopping for a specific apparel item (i.e. a dress), and demographic characteristics. Cluster analysis revealed that four shopping segments described the female consumers. The segments were named Decisive Apparel Shopper , Confident Apparel Shopper , Highly Involved Apparel Shopper , and Extremely Involved Apparel Shopper , based on several shopping factors. Differences were found among the shopping orientation segments for store of first choice, attitude and household income. Implications and future research directions are discussed.