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An internet retailing data framework for supporting consumers and business processes
Author(s) -
Vrechopoulos Adam P.,
Pramataris Katherine C.,
Doukidis Georgios,
Lekakos George
Publication year - 2003
Publication title -
information systems journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.635
H-Index - 89
eISSN - 1365-2575
pISSN - 1350-1917
DOI - 10.1046/j.1365-2575.2003.00153.x
Subject(s) - structuring , the internet , exploit , context (archaeology) , order (exchange) , business , computer science , product (mathematics) , information system , process management , knowledge management , world wide web , computer security , engineering , paleontology , geometry , mathematics , finance , electrical engineering , biology
. This paper describes an action research case study dealing with the development of an internet retail store with advanced capabilities. The research focuses on the exploitation of information generated through consumer–system interaction by the virtual retailer (i.e. sales, navigation and personal consumer data). The results effectively support the business processes, consumers and product suppliers. To that end, an internet retailing data framework was developed during the user requirements capturing phase of the ACTIVE (Advertising and Commerce Through the Internet in the context of the Virtual Enterprise) project, as a means of structuring the system's information requirements and data processing mechanisms. The purpose of this framework is to describe in detail what consumer information the system needs to collect and to advise the virtual retailer (i.e. ACTIVE's administrator) how to use the available software components to exploit this information in order to effectively support consumers and business processes. Despite the fact that the proposed framework is tailored to the ACTIVE characteristics and needs, it can also be utilized by other virtual retailers to effectively support their key stakeholders (i.e. customers and suppliers).