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Direct‐to‐Consumer Advertising of Prescription Drugs: Balancing Benefits and Risks, and a Way Forward
Author(s) -
Kravitz R L,
Bell R A
Publication year - 2007
Publication title -
clinical pharmacology and therapeutics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.941
H-Index - 188
eISSN - 1532-6535
pISSN - 0009-9236
DOI - 10.1038/sj.clpt.6100348
Subject(s) - citation , medical prescription , counterpoint , library science , point (geometry) , direct to consumer advertising , computer science , sociology , medicine , mathematics , pharmacology , pedagogy , geometry
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