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The media and food‐risk perceptions
Author(s) -
McCluskey Jill,
Swinnen Johan
Publication year - 2011
Publication title -
embo reports
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.584
H-Index - 184
eISSN - 1469-3178
pISSN - 1469-221X
DOI - 10.1038/embor.2011.118
Subject(s) - perception , context (archaeology) , risk perception , risk communication , media coverage , advertising , internet privacy , prime (order theory) , public relations , news media , business , political science , psychology , risk analysis (engineering) , sociology , biology , computer science , media studies , neuroscience , paleontology , mathematics , combinatorics
Food scares are prime examples of how the media can sway public perceptions of risk. Scientists and regulators need to understand the complex relationship between the media and their audience if they seek to counter scare stories and put risks and benefits into context.