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The role of means and goals in technology acceptance
Author(s) -
Pardo Rafael,
Engelhard Margret,
Hagen Kristin,
Jørgensen Rikke Bagger,
Rehbinder Eckard,
Schnieke Angelika,
Szmulewicz Mariana,
Thiele Felix
Publication year - 2009
Publication title -
embo reports
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.584
H-Index - 184
eISSN - 1469-3178
pISSN - 1469-221X
DOI - 10.1038/embor.2009.208
Subject(s) - business
What do the public think of modern biopharmaceuticals and why? How do we ensure that the technology to derive drugs from genetically modified organisms is publicly acceptable? Rafael Pardo and co‐authors probe public views of modern drug discovery and production.

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