“It leaves me very skeptical” messaging in marketing prolonged exposure and cognitive processing therapy to veterans with PTSD. | Zendy

Shan KehleForbes | Zendy; Heather Gerould | Zendy; Melissa A. Polusny | Zendy; Nina A. Sayer | Zendy; Melissa R. Partin | Zendy

Open Access

“It leaves me very skeptical” messaging in marketing prolonged exposure and cognitive processing therapy to veterans with PTSD.

Author(s) -

Shan KehleForbes,

Heather Gerould,

Melissa A. Polusny,

Nina A. Sayer,

Melissa R. Partin

Publication year - 2020

Publication title -

psychological trauma theory research practice and policy

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.059

H-Index - 48

eISSN - 1942-9681

pISSN - 1942-969X

DOI - 10.1037/tra0000550

Subject(s) - cognitive processing therapy , skepticism , psycinfo , cognition , psychology , medline , cognitive behavioral therapy , clinical psychology , psychotherapist , medicine , psychiatry , philosophy , epistemology , political science , law

Direct-to-consumer marketing has the potential to increase demand for specific treatments, but little is known about how to best market evidence-based psychotherapies to veterans with posttraumatic stress disorder (PTSD). The objective of this study was to gain an understanding of marketing messages that may impact veteran demand for prolonged exposure (PE) and cognitive processing therapy (CPT).

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