Open Access“It leaves me very skeptical” messaging in marketing prolonged exposure and cognitive processing therapy to veterans with PTSD.
Author(s) -
Shan M. KehleForbes,
Heather Gerould,
Melissa A. Polusny,
Nina A. Sayer,
Melissa R. Partin
Publication year - 2022
Publication title -
psychological trauma
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.059
H-Index - 48
eISSN - 1942-9681
pISSN - 1942-969X
DOI - 10.1037/tra0000550
Subject(s) - psycinfo , credibility , skepticism , cognitive processing therapy , cognition , veterans affairs , coding (social sciences) , psychology , psychiatry , medicine , clinical psychology , medline , cognitive therapy , philosophy , statistics , mathematics , epistemology , political science , law
Direct-to-consumer marketing has the potential to increase demand for specific treatments, but little is known about how to best market evidence-based psychotherapies to veterans with posttraumatic stress disorder (PTSD). The objective of this study was to gain an understanding of marketing messages that may impact veteran demand for prolonged exposure (PE) and cognitive processing therapy (CPT).