Open AccessDirect-to-consumer marketing of psychological treatments: A randomized controlled trial.
Author(s) -
Kaitlin P. Gallo,
Jonathan S. Comer,
David H. Barlow,
Roberta N. Clarke,
Martin M. Antony
Publication year - 2015
Publication title -
journal of consulting and clinical psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.582
H-Index - 240
eISSN - 1939-2117
pISSN - 0022-006X
DOI - 10.1037/a0039470
Subject(s) - randomized controlled trial , psychological intervention , promotion (chess) , psychology , mental health , clinical psychology , medicine , psychiatry , politics , political science , law
Although direct-to-consumer (DTC) marketing of pharmacologic interventions is effective and common, similar approaches have yet to be evaluated in the promotion of psychological treatments (PTs). This is the first randomized controlled trial evaluating the potential of DTC marketing of PTs.