Open AccessWhat Motivates Member Donations to the Union?
Author(s) -
Austin James A.,
Grove Timothy L.
Publication year - 2008
Publication title -
eos, transactions american geophysical union
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.316
H-Index - 86
eISSN - 2324-9250
pISSN - 0096-3941
DOI - 10.1029/2008eo170004
Subject(s) - incentive , public relations , political science , public administration , focus group , public support , european union , business , marketing , economics , economic policy , microeconomics
In the fall of 2007, the AGU Development Board commissioned the development staff to survey the approximately 1200 AGU supporting members to learn why these members give $100 to AGU each year—many give much more—to fund activities in education, public affairs, public information, the sections, and the focus groups. (A recent list of supporting members was published in Eos , 88(49), 544–545, 2007.) With supporting membership having more than doubled since 2003, the development staff and the Development Board wanted to find out more about the individual motivations underlying this trend. We also were trying to identify new incentives for members to support the Union's special projects and programs.