Open Access[Comment on] Marketing Earth science education
Author(s) -
Wantland Kenneth F.,
Baie Lyle F.,
Gallagher John J.
Publication year - 2002
Publication title -
eos, transactions american geophysical union
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.316
H-Index - 86
eISSN - 2324-9250
pISSN - 0096-3941
DOI - 10.1029/2002eo000173
Subject(s) - element (criminal law) , public relations , sociology , marketing , medical education , political science , psychology , business , medicine , law
Marketing the Earth sciences to prospective students is a challenge to all university faculties today as well as a critical element in the personnel planning for many organizations. Roel Snieder and Chris Spiers ( Eos , 19 March 2002, p. 131) reported that they uncovered a fundamental disconnect between the reasons faculty members assume that students are attracted to the Earth sciences, and the reasons students actually gave based on survey data. By confronting these survey results, and accepting them, the departments and faculty have found some new and better ways to recruit new students.