Open Access“Relevance, creativity, brevity”
Author(s) -
Morris Nyasha
Publication year - 2002
Publication title -
eos, transactions american geophysical union
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.316
H-Index - 86
eISSN - 2324-9250
pISSN - 0096-3941
DOI - 10.1029/2002eo000127
Subject(s) - creativity , privilege (computing) , relevance (law) , mass media , sociology , media studies , political science , public relations , engineering ethics , psychology , engineering , law
Science and technology often find themselves the unwelcome recipient of inadequate coverage and inaccurate portrayal in the media. The necessity of strengthening the relationship between science/technology and the media became apparent to me during my tenure at CNN as the AGU‐sponsored AAAS Mass Media Fellow for 2001. As a fellow, I was granted the challenging privilege of communicating complex technological subjects to non‐specialists in a creative way.