“Relevance, creativity, brevity” | Zendy

Morris Nyasha | Zendy

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“Relevance, creativity, brevity”

Author(s) -

Morris Nyasha

Publication year - 2002

Publication title -

eos, transactions american geophysical union

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.316

H-Index - 86

eISSN - 2324-9250

pISSN - 0096-3941

DOI - 10.1029/2002eo000127

Subject(s) - creativity , privilege (computing) , relevance (law) , mass media , sociology , media studies , political science , public relations , engineering ethics , psychology , engineering , law

Science and technology often find themselves the unwelcome recipient of inadequate coverage and inaccurate portrayal in the media. The necessity of strengthening the relationship between science/technology and the media became apparent to me during my tenure at CNN as the AGU‐sponsored AAAS Mass Media Fellow for 2001. As a fellow, I was granted the challenging privilege of communicating complex technological subjects to non‐specialists in a creative way.

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