Open AccessThe Effects of Expert and Consumer Endorsements on Audience Response
Author(s) -
Xuequn Wang
Publication year - 2006
Publication title -
journal of advertising research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.831
H-Index - 86
eISSN - 1740-1909
pISSN - 0021-8499
DOI - 10.1017/s0021849905050452
Subject(s) - credibility , product (mathematics) , advertising , business , process (computing) , source credibility , marketing , psychology , political science , computer science , geometry , mathematics , law , operating system
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