
Quality signals in wine marketing: the role of exhibition awards
Author(s) -
Ulrich R. Orth,
Pavel Krŝka
Publication year - 2001
Publication title -
the international food and agribusiness management review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.474
H-Index - 35
eISSN - 1559-2448
pISSN - 1096-7508
DOI - 10.1016/s1096-7508(02)00066-6
Subject(s) - exhibition , wine , quality (philosophy) , marketing , business , advertising , agribusiness , economics , art , visual arts , philosophy , epistemology , agriculture , ecology , biology