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The Role and Measurement of Attachment in Consumer Behavior
Author(s) -
Dwayne Ball A.,
Tasaki Lori H.
Publication year - 1992
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/s1057-7408(08)80055-1
Subject(s) - psychology , discriminant validity , construct (python library) , construct validity , social psychology , measure (data warehouse) , cognitive psychology , cognition , reliability (semiconductor) , predictive validity , developmental psychology , psychometrics , computer science , data mining , power (physics) , physics , quantum mechanics , neuroscience , internal consistency , programming language
Of recent interest in consumer behavior research is the consumer's use of owned possessions to develop and maintain self‐concept. This study presents a measure of a central concept in this area–attachment. A conceptual definition of the construct is proposed and is related to social‐cognitive theories of the self. The role of attachment in the relationship between people and possessions is discussed. Evidence is presented for the reliability and predictive validity of a simple measure of attachment and for the discriminant validity of the construct. Relationships between attachment and other important consumer behavior constructs are explored.