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The Nature of Attitude Accessibility and Attitude Confidence: A Triangulated Experiment
Author(s) -
Berger Ida E.
Publication year - 1992
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/s1057-7408(08)80052-6
Subject(s) - moderation , consistency (knowledge bases) , psychology , attitude , social psychology , test (biology) , attitude change , positive attitude , computer science , artificial intelligence , paleontology , biology
In this article, I introduce and test the notion that attitude accessibility and attitude confidence are distinct psychological constructs, exerting independent influences on attitude‐behavior consistency. I argue that in deliberative decisionmaking situations, attitude confidence is a more influential moderator of attitude‐behavior consistency than attitude accessibility. Support for these propositions is provided by the results of an experiment that empirically triangulates the constructs and examines their influence on the attitude‐behavior relationship. Specific implications of the approach and the results for advertising strategy are discussed.