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The Role of Parental Socialization Types on Differential Family Communication Patterns Regarding Consumption
Author(s) -
Carlson Les,
Grossbart Sanford,
Stuenkel J. Kathleen
Publication year - 1992
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/s1057-7408(08)80044-7
Subject(s) - socialization , psychology , consumption (sociology) , developmental psychology , social psychology , differential (mechanical device) , differential effects , parental control , control (management) , sociology , medicine , social science , management , engineering , economics , aerospace engineering
This research provides a theoretical basis for explaining differences among mothers regarding how they communicate consumer skills and knowledge to their children. Socialization theory based on similarities in general parenting tendencies was used to group mothers. These groups provided a rationale for expecting consumer socialization communication differences. Findings suggest that more general socialization types exhibit differences on specific communication dimensions. Specifically, mothers who are restrictive and warm in relationships with children are also more likely to use communication messages that promote monitoring and control of children's consumption activities. Mothers who generally respect and solicit children's opinions also tend to utilize messages that foster the development of consumption decision‐making abilities in children.