Premium
Consumer decision making for common, repeat‐purchase products: A dual replication
Author(s) -
Leong Siew Meng
Publication year - 1993
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/s1057-7408(08)80024-1
Subject(s) - heuristics , replication (statistics) , product category , dual (grammatical number) , marketing , psychology , robustness (evolution) , advertising , product (mathematics) , business , social psychology , computer science , mathematics , biology , statistics , linguistics , genetics , philosophy , geometry , gene , operating system
Two notable studies (Hoyer, 1984; Hoyer & Brown, 1990) examining the use of heuristics for common, repeatedly purchased products are replicated and extended. The findings indicate the robustness in the employment of simple choice tactics by consumers of different cultures and for different product classes. They also suggest that one such tactic, brand awareness, affected both initial and subsequent brand selections. Implications of the research and its findings are discussed.