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Introduction to Research Dialogues
Author(s) -
Schwarz Norbert
Publication year - 2007
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/s1057-7408(07)70032-3
Subject(s) - citation , computer science , library science , psychology
Over the last decade many consumer researchers have turned from the standard microeconomic model of revealed preferences to psychological models of constructed preferences. The resulting research has documented numerous contextual influences on judgment and choice, many of which were the subject of previous Research Dialogues (e.g., Dijksterhuis, Smith, van Baaren, & Wigboldus, 2005; Pham, 2004; Schwarz, 2004; Strack, Werth, & Deutsch, 2006; Zeelenberg & Pieters, 2007). The current issue continues this theme. The target paper by Liberman, Trope, and Wakslak (2007) presents Construal Level Theory (CLT), a comprehensive account of how different dimensions of psychological distance influence individuals' thoughts and behavior. processes in judgment and choice addresses core issues of consumer decision-making and highlights numerous promising avenues for future research.