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Construal Level Theory as an Integrative Framework for Behavioral Decision‐Making Research and Consumer Psychology
Author(s) -
Fiedler Klaus
Publication year - 2007
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1016/s1057-7408(07)70015-3
Subject(s) - construal level theory , psychology , preference , trope (literature) , variety (cybernetics) , consumer behaviour , social psychology , psychological research , consumer research , cognitive psychology , epistemology , marketing , computer science , economics , art , philosophy , business , literature , artificial intelligence , microeconomics
In this comment to Trope, Liberman and Makslak's lead article, I refrain from any attempt to review or recapitulate the growing body of research in social psychology in general and in consumer science in particular that is explicitly devoted to construal level theory (CLT). Rather, granting the status of CLT as a leading contemporary theory, with rich implications and applications in consumer science, I concentrate on recent phenomena in judgment and decision making for which CLT provides an implicit account. Specifically, CLT affords an integrative framework for understanding a whole variety of preference reversals—a major challenge for students of consumer behavior.